Defining your tech startup marketing strategy can be difficult when you're spinning a hundred plates, ironing out bugs, and dealing with customer onboarding. I'm you're flexible resource to use to get your marketing machine rolling.
When you develop a product or service, you have an audience in mind. It is probable that you tech startup solution can solve problems for many people from different backgrounds and industries. Success is hard when you try to reach too many people as your resources and messaging gets stretched and confusing.
I do the things that you want to do, but dont have’t time. I make your life easier and chances of success far greater by defining your niches and understanding their problems. My approach encompasses.
The goal, to identify pain points, audience language and socio-economic information to use across your tech startup marketing strategy.
Whether you want me to trial competitor products and report on functionality or UX or to assess their marketing strategies and performance, I am adept at snooping and researching.
Learning from competitors enables you to avoid pitfalls, understand what resonates with customers, provide you with an idea of gaps in your product roadmap, and where you excel over them.
How you talk about your product is important. I'll help you define a compelling and consistent message that communicates your value proposition to your target audience. I'll refine your unique selling points, establish your brand voice, and strategically position your tech startup in the market to stand out from the competition and resonate deeply with potential customers.
Ready to launch? I'll craft a comprehensive go-to-market strategy that ensures your tech startup makes a powerful entry into the market. This includes everything from defining your unique value proposition to selecting the most effective channels for reaching your target audience. We'll outline the steps needed to generate early traction and build a strong foundation for sustainable growth.
Need high-level marketing expertise without the full-time commitment? My fractional CMO support offers strategic guidance and hands-on execution to drive your marketing initiatives forward. From overseeing campaigns to optimising your marketing funnels, I act as an extension of your team, providing the leadership and experience necessary to scale your marketing efforts efficiently and effectively.
Oliver proved an invaluable asset. He is diligent, hard-working and multi-talented, capable of learning technical subjects and distilling it into both engaging prose and beautiful presentation, be it web, graphic or slides. He was very effective in producing organic content over complex subjects that help drive users to TerminusDB. I would not hesitate a moment to work with Oliver again given the opportunity.
Get in touch to discuss your needs. I can help for ad-hoc projects or you can contract me for a period of your choosing.